transformers

HASBRO INVITES KIDS AND FANS TO CREATE NEW TRANSFORMERS CHARACTER

Opening Globally Today, the “Fan Built Bot” Poll Kicks-Off Celebration of the Iconic Brand’s 30th Anniversary by Allowing Fans to Create New Transformers Character

Pawtucket, R.I. (April 18, 2013) — For the first time in history, the Hasbro, Inc. (NASDAQ: HAS) TRANSFORMERS brand is inviting fans of all ages around the globe to help create a new TRANSFORMERS character that will be forever added to the TRANSFORMERS world. In anticipation of the TRANSFORMERS’ brand 30th anniversary in 2014, the “Fan Built Bot” Poll kicks off today, and will run through May 5th on TRANSFORMERS.com/vote. Hasbro invites fans to vote daily to shape this new TRANSFORMERS character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.

Hasbro is giving kids and fans the opportunity to make the “Fan Built Bot” character with votes determining everything from being an AUTOBOT or DECEPTICON—to its vehicle or other mode, color, personality and more. Kids and fans are encouraged to vote daily! Also, to keep with the theme of the fans being the ones who really shape and create this new TRANSFORMERS character, Hasbro will also give fans a say in the naming of the new character. More details on the naming will be announced soon.

“Since 1984, the TRANSFORMERS brand has been bringing entertainment and excitement to kids and fans with our beloved characters like BUMBLEBEE and OPTIMUS PRIME. We invite all fans to help us kick off the 30th anniversary of TRANSFORMERS with a new character of their choice — for the first time in history,” said Jay Duke, vice president of the TRANSFORMERS brand at Hasbro. “This is the perfect way to kick off our anniversary celebration and the ‘Thrilling 30’ line of special edition figures. It will be tremendous fun for everyone to keep track of the entire process from the designing of the character; leading up to its introduction as a toy and watching it become a part of the TRANSFORMERS brand.”

The results of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s TRANSFORMERS “Thrilling 30” anniversary celebration. Kids and fans will be able to purchase the “Fan Built Bot” character as a toy and will see the new character appear in official TRANSFORMERS comic books.

For further information visit the official polling page at TRANSFORMERS.COM/vote as well as the TRANSFORMERS Facebook page at Facebook.com/Transformers.