toy fair 2016

IAmElemental (http://www.IAmElemental.com), creators of the first female action figures designed specifically for children, will reveal the company’s newest collection, Series 2/Wisdom, at Booth #5853 at the North American International Toy Fair on February 13-16, 2016.

Suitable for ages 4+, Series 2/Wisdom is a collection of seven 4” articulated action figures based on the “Elements of Power – superpowers that already exist inside each one of us,” said Julie Kerwin, IAmElemental’s Chief Elemental Officer.  “Our first figures, Series 1/Courage, were modeled on Joan of Arc.  Our muse for Series 2/Wisdom is an inspiring woman, recognized in history as not only a pioneer in STEM learning, but also a polymath – a great thinker on a variety of subjects. We look forward to revealing our muse and her Wisdom Warriors at Toy Fair.” 

The design of Series 2/Wisdom continues in IAmElemental’s tradition of providing a strong, healthy female figure, drawing inspiration from ancient warriors as well as modern superheroes.  IAmElemental will begin accepting pre-orders atwww.IAmElemental.com for Series 2/Wisdom on February 12, 2016, with shipping anticipated in August 2016 to pre-order customers, specialty and online toy retailers.  Individual figures will be available at MSRP $10.99 and complete sets at MSRP $69.99.