By Robert Greenwood

Integrity Toys, Inc. in collaboration with Hasbro, Inc. Announce JEM AND THE HOLOGRAMS Collectible Fashion Dolls

First of the High-End Collectible Fashion Doll Line Based on the 1980s Animated Series Available at the 2012 Comic-Con International in San Diego

Integrity Toys, Inc., under license from Hasbro, Inc., today announced a brand-new series of high-end collectible fashion dolls based on the 1980’s ground breaking animated series JEM AND THE HOLOGRAMS, launching at 2012 Comic-Con International in San Diego.

Inspired by the “truly outrageous” characters created by Hasbro over two decades ago and cherished by fans and collectors alike ever since, this nostalgic retro doll line is designed to pay homage to both the animated series and its original companion doll line, originally marketed from 1985 to 1987. Created for fans by fans of the rock ‘n shock pink haired pop-culture icon and her outrageous world, this classic commemorative line will feature the high-end details, quality accessories and ultra-limited edition sizes that fans of Integrity Toys have come to appreciate through the years.

This first doll in this exciting commemorative collection will be JEM AND THE HOLOGRAMS Special Edition Doll: HOLLYWOOD JEM, one of the most requested animated-based looks. This doll will be available for purchase at the HasbroToyShop booth #3329 during Comic-Con International in San Diego at an approximate retail price of $125 and following the convention, at www.HasbroToyShop.com.

The dolls, created by noted collectible manufacturer Integrity Toys, will mark the debut of a newly sculpted fully articulated body and likeness of the rock star wearing a high-end costume, delivered in collector grade packaging. Future additions to the line will be announced in the months following Comic-Con International in San Diego via a dedicated web page located at http://integritytoys.com/jemandtheholograms, which has been created to bring fans all the latest information about the Classic JEM AND THE HOLOGRAMS collectible line moving forward.

“As children of the 80’s ourselves, working on this project with the Hasbro team was a dream come true for our entire team. JEM AND THE HOLOGRAMS has been a major influence for us,” says Alain Tremblay, marketing director of Integrity Toys, Inc.

“We wanted to remain true to the spirit of the original doll line, while paying homage to the animated series, which is something that we as JEM AND THE HOLOGRAMS fans always wanted through the years,” says Vaughn Sawyers, Integrity’s head designer.

JEM AND THE HOLOGRAMS made a noted return on television in 2011 airing on The HUB TV Network in the U.S., followed by the much anticipated release of a sleek DVD box set last fall that features all 65 episodes of the original animated series. “We wanted to pay homage to the characters and offer collectible dolls to fans that would showcase the essence of their favorite characters. We admire the high quality dolls produced by Integrity Toys, so this relationship made perfect sense,” says Bryony Bouyer, Senior Vice President, Global Franchise Development for Hasbro.

Get ready for some serious glamor fashion and fame; it’s show time Synergy!

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved

About Integrity Toys, Inc.

Integrity Toys designs and markets a variety of fashion and celebrity dolls and related accessories, with a specialization in high-end fashion dolls. Founded in 1995, Integrity Toys’ extensive experience and capabilities in the field of doll making allows them to create products and programs for many of the world’s best-known retailers, consumer products companies, celebrities and other intellectual property holders.

Integrity currently produces high-end fashion dolls ranging in size from approximately 12 inches to 16 inches tall, under a number of brands, including Fashion Royalty, the Dynamite Girls and Poppy Parker among others. The Company’s products typically retail from $60 to $250 each, with most of the products retailing in the $130-150 range. Their products are known for their superior engineering, high-end aesthetics and of course, fashionable, detailed clothing.

For more information about Integrity Toys, Inc. please visit www.integritytoys.com.

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