Toys

THE LOYAL SUBJECTS ACTION VINYLS COLLECTIBLE FIGURES

TAKEOVER NEW YORK AT ANNUAL TOY FAIR

Poseable Action Vinyls™ Illuminate a Pathway Back to Play for Collectors!

Los Angeles, Calif. – (February 16, 2018) – The Loyal Subjects™ (TLS) – a collectible toy company – is bringing its World Without Borders™ to the Big Apple during the upcoming annual North American International Toy Fair February 17-20. The company will preview its exciting 2018 product line-up in booth #6665, at the Jacob K. Javits Convention Center in New York City.

Not all collectible figures are treated equal, unless they’re from TLS. The company creates collectible three and a quarter inch (3.25”) stylized Action Vinyls™ (AV), highly detailed, poseable figures that are like nothing else on the market. Action Vinyls lines feature fine-tuned elements, including 12 points of articulation – making them hyper-poseable – plus great sculpt and paint details. AV figures include accessories and collector cards, and many AV lines are packaged in a blind box format with rare chase figures, all for an approximate retail price of $12.99 each. Small figures that PLAY BIG!

All this attention to detail with Action Vinyls styling enables deeper play experiences with dynamic interaction among figures from different lines. In the TLS Universe it makes perfect sense for Skeletor™ to take on the Red Ranger™ or have Raphael™ (TMNT) battle Vegeta™ – it’s action figures in “Super Smash Bros” style! Having a uniform size and style plus interchangeable accessories across AV lines makes the worlds blend seamlessly.

“The uniqueness of our Action Vinyls is that there are no borders within the TLS Universe. We give the controls back to the collector, so they’re in charge of their own story, their own army building/capture the flag campaign. The power of TLS Action Vinyls are the story telling capabilities inherent in a highly detailed, poseable collectible. We provide that little spark to the collector’s imagination and watch that fire ignite when the collectors go knee deep into their stories. It’s magical!,” noted Jonathan Cathey, The Loyal Subjects Founder/CEO and President. “We are driven by consumer passion. We hear time-and-time again that The Loyal Subjects collectibles are drivers for a more enhanced, fulfilled customer experience. It’s like the “Indian in the Cupboard” – our figures spring to life! Collectors become their own screenwriters, producers, actors, and directors of their own show and that’s really powerful!”

The Loyal Subjects is an emerging brand that is thriving at big box retailers, such as Walmart and Target, and is also formidable on specialty store shelves, including Hot Topic, GameStop, and Toys“R”Us. The company has sold more than 2MM Action Vinyls collectible figures since its first AV release in 2012. TLS has enjoyed rapid expansion over the past couple of years as it moved to the “main stage,” propelled by a growing base of passionate collectors who are known to drive hundreds of miles to visit many stores in order to load up on TLS AV figures.

The 2018 Action Vinyls product line-up from The Loyal Subjects include:

· Mega Man: Available now at mass market and specialty retail locations

· ThunderCats: Available now at mass market and specialty retail locations

· Horror: featuring characters from It, A Nightmare on Elm Street, Friday the 13th, and The Exorcist: Available May 2018

· Aliens: Available May 2018

· Predator 2: Available June 2018

· WWE: Available June 2018

· Game of Thrones: Available July 2018

· Gudetama: Available July 2018

· Nickelodeon ‘90s Splat!: Available July 2018

· Ghostbusters: Available September 2018

· One Punch Man: Available November 2018

· Naruto: Available November 2018

Mezco Toyz Presents Deluxe Stylized Friday the 13th Jason Voorhees Figure

Mezco is giving horror’s most-feared masked maniac the stylized treatment with a deluxe figure sure to thrill. In addition to having 10 points of articulation, Jason Voorhees comes ready to slay with his signature bloody ax and machete, which have been the end of countless unhappy campers. Jason’s trademark hockey mask is removable to reveal a disfigured and scarred face sculpt based on Friday The 13^th Part 3. Also included is an alternate left hand to help recreate iconic poses.

The star of over 11 films, Jason is a virtually unstoppable killing machine, and he’s also the latest character to be immortalized in Mezco’s signature super-deformed style. Standing approximately 6 inches tall, Mezco’s Deluxe Stylized Friday the 13^th Jason Voorhees Figure comes packaged in a die-cut window box perfect for display in your collection or campsite.

MY LITTLE PONY EQUESTRIA GIRLS FRIENDSHIP POWER Assortment

(Ages 5 years & up/Approx. Retail Price: $19.99/Available: Fall 2018)

The EQUESTRIA GIRLS “pony up” when they tap into their individual strengths and join together to harness friendship’s power! This assortment includes SUNSET SHIMMER, RAINBOW DASH and TWLIGHT SPARKLE figures. Press the button on their torso for lights and sounds! Each 11-inch tall doll has 5 points of articulation, styled hair and colorful Cutie Mark-inspired fashions. See how magical the power of friendship can be! Each sold separately. LR44 batteries included. Available at most major retailers and on HasbroToyShop.com.

IAmElemental to Unveil New Female Action Figure at Toy Fair NY

NEW YORK – February 1, 2018 – IAmElemental, creators of the first female action figures designed specifically for children, will reveal the company’s new Series 2/Wisdom Warrior Core Power action figure at Booth #5207 at the North American International Toy Fair on February 17-20, 2018.

IAmElemental’s strong, healthy female action figures invite girls and boys to develop their character by playing with “The Elements of Power.” The company’s Series 1/Courage figures, modeled on Joan of Arc, were launched on Kickstarter to worldwide acclaim in 2014. Series 2/Wisdom followed in 2016, with ancient Alexandrian STEM pioneer Hypatia as the muse. Each series culminates in the release of a 6.5” Core Power figure, which is a fusion of all Elements in the series.

According to IAmElemental’s Chief Elemental Officer, Julie Kerwin, “Our Series 2/Wisdom Warrior Core Power Figure represents seven Superpowers that reside inside us all: Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery and Oblivion. Kids and collectors alike are sure to appreciate this fierce Wisdom Warrior. Her translucent bow, shaped like a sliver of the moon, references both Artemis, the mythic huntress, as well as Creativity’s power to hunt down new ideas. Her armor and cape combination derive from both Logic and Mastery. And her hair’s intricate yet battle-ready style — a nod to Hypatia’s Egyptian birthplace — continues our theme of power as action.”

The Wisdom Warrior Core Power Figure features more than 30 points of articulation and includes removable accessories including a helmet, armor, powerful bow and arrow, and Wisdom shield. The figure will retail for $24.99.

IAmElemental was named a 2017 Toy of the Year finalist by the Toy Industry Association in the Rookie of the Year and Action Figure of the Year categories for its Series 1/Courage figures. Its Series 2/Wisdom figures are finalists for 2018 Toy of the Year in the Action Figure category. In November 2017, the company announced a partnership with The Jim Henson Company to develop a new animated children’s television series based on its popular female action figures.