Music

Digital Rock Album Features Original Hit Tracks from ‘Bush’ and ‘Mount Holly’

BURBANK, Calif. – April 15, 2016 – Today Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS) and Sony Music Entertainment announce the release of Transformers Roll Out, an alt-rock tribute to the wildly popular hit Hasbro Transformers franchise.

Transformers Roll Out heralds the global pop-cultureTransformers phenomenon, featuring a collection of hit original songs inspired by the Hasbro Transformersfranchise from leading established and up-and-coming alternative, rock and alt-pop artists, morphing together to create an epic portfolio of hard-hitting tunes that truly embodies the soul of the HasbroTransformers brand. The album includes tracks from the chart topping rock band ‘Bush’ and front man Gavin Rossdale, lending powerhouse vocals in “This House is on Fire,” as well as up-and-coming alt-rock group Mount Holly, who provided the album’s lead title track “Roll Out.” Transformers Roll Out is being released on Sony Music’s RED Associated labels and is available for digital purchase now at iTunes: http://smarturl.it/ROiT

“Growing up, I was (and still am) a huge fan of theTransformers franchise. It was an amazing experience working with Hasbro to produce this album and to contribute the title song Roll Out,” said album producer and Mount Holly lead guitarist Nick Perri. “The album embodies the action-packed high energy vibe thatTransformers is known for and also brings in some outer world ambience and emotionally driven songs as well. All of the artists were thrilled to deliver on the mission.”

“The release of Transformers Roll Out demonstrates the pop culture power of the Transformers franchise,” said Hasbro Executive Vice President and Chief Content Officer Stephen Davis. “With generations of audiences celebrating the brand across television, film, digital entertainment, consumer products and now music, this could not be a more exciting time for Hasbro and Transformers. This unique project truly delivers on the More Than Meets the Eye brand promise.”

Artists contributing to Transformers Roll Out include:

·         Mount Holly (“Roll Out”)

·         Bush (“This House is on Fire”)

·         Crash Kings (“Gigantik”)

·         MEW (“Count to Ten”)

·         Elle Rae (“Into the Fire”)

·         SPURS (“Exiled”)

·         Jameson Burt (“Just a Spark”)

·         Ours (“Stronger”)

·         Darby™ (“Modern Man”)

·         Born Cages (“Our Revolution”)

Transformers Roll Out is available on all major digital providers and the limited edition CD and vinyl is for sale exclusively through FYE stores.     

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.