Author: Rob
Masters of the Universe news February 2022
First Look at Star Trek: Prodigy Action Figures
Playmates Toys and Paramount Consumer Products Reveal First Look at Star Trek: Prodigy Action Figures
Playmates Toys and Paramount Consumer Products Reveal First Look at Star Trek: Prodigy Action Figures
Playmates Toys and Paramount Consumer Products Reveal First Look at Star Trek: Prodigy Action Figures
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EL SEGUNDO, Calif. (February 18, 2022) — Playmates Toys and Paramount Consumer Products have revealed a first look of the action figures from the Paramount+ animated series Star Trek: Prodigy.
Star Trek: Prodigy follows a motley crew of young aliens who must figure out how to work together while navigating a greater galaxy, in search for a better future. These six young outcasts know nothing about the ship they have commandeered – a first in the history of the Star Trek franchise – but over the course of their adventures together, they will each be introduced to Starfleet and the ideals it represents. Produced by Nickelodeon Animation Studio and CBS Studios, Star Trek: Prodigy is currently available to stream exclusively on Paramount+ and will debut on Nickelodeon in the U.S. later this year.
At launch, the new toy line will include the following Star Trek: Prodigy characters:
Dal R’El figure with Murf
Gwyndala
Jankom Pog
Hologram Janeway
Zero
Rok-Tahk (coming early 2023)
These five-inch, 1:14 scale figures will feature 14 points of articulation and come packaged in a brand-new blister pack style designed exclusively for the Star Trek: Prodigy toy line.
“We are excited to be bringing Star Trek: Prodigy toys and accessories home to families for the first time. This new lineup we are unveiling is highly focused on playability — we want kids to take the toys out of the packaging and engage in imaginative play as if they were part of the Star Trek world themselves,” said Karl Aaronian, senior vice president, Playmates Toys.
The action figures will be available at online retailers beginning in October 2022 and on store shelves in spring 2023. New Star Trek: Prodigy ships, vehicles and role play toys will be available later in 2023.
Felix the cat Cafe in Akasaka Tokyo / story time
He-Man and the Masters of the Universe Continues Expansion of Action Figure Line as Sun-Man Arrives
He-Man® and the Masters of the Universe® Continues Expansion of Action Figure Line as Sun-Man™ Arrives at Global Retailers
He-Man® and the Masters of the Universe® Continues Expansion of Action Figure Line as Sun-Man™ Arrives at Global Retailers
EL SEGUNDO, Calif., — February 1, 2022 — Mattel, Inc. (NASDAQ: MAT) announced today that the Rulers of the Sun, with its multicultural Black, Latino and Asian characters, will be joining the Masters of the Universe Origins™ line in 2022. The first hero to join He-Man is Sun-Man,
He-Man® and the Masters of the Universe® Continues Expansion of Action Figure Line as Sun-Man™ Arrives at Global Retailers
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one of the pioneering Black action figures, available for preorder today and arriving on shelves around the globe this Spring. As the 40th anniversary of He-Man and the Masters of the Universe kicks off in 2022, Sun-Man and the Rulers of the Sun bring He-Man new, powerful partners in his battle against evil.
The Rulers of the Sun line will be joining the Masters of the Universe across multiple toy lines, including Masters of the Universe Origins, inspired by the original toys from the 1980s, and the new Masters of the Universe: Masterverse which celebrates the evolution of the franchise. Along with Sun-Man, upcoming allies include Digitino™, a Latino computer wizard and Space Sumo™, an Asian telekinetic ninja. Together they fight for justice against their nemesis, the evil Pig-Head™, a devious and spiteful lord who spreads fear and despair around the world.
Created in 1985 by Yla Eason, inspired by her son, who feared he could never be a superhero because of the color of his skin, Sun-Man was a groundbreaking character for Black children and superhero fans alike, who saw a hero who looked like them and whose superpower was actually drawn from the organic connection between his skin-color and the power of the sun.
“When I originally created the character of Sun-Man, it was to show my son that heroes come in all skin colors,” said Yla Eason, creator of Sun-Man and the Rulers of the Sun. “Partnering with Mattel has been an honor, bringing this full circle and making it possible for a new generation of kids around the world to see themselves represented in their toys with the powerful portrayal of Sun-Man and his friends.”
“This job requires one to be a bit of a toy historian, and I always knew of the existence of Sun-Man, and of the high prices that vintage examples would go for in the Masters of the Universe collecting community. Even knowing that, it was only a couple of years ago that I came across Yla’s story, and it really resonated with me as another black toymaker,” said Ed Duncan, SVP – Action Figures, Games and Plush Design, & Inventor Relations at Mattel. “Sun-Man was a carefully crafted toy, designed to add something valuable to Masters of the Universe play back in the 1980s… the value of diversity. That value has only increased with time. Seeing people like yourself represented as strong powerful heroes is something black children were frequently denied through the years. Characters like Sun-Man and the Rulers of the Sun are a great step in the right direction.”
Previously released through Mattel Creations as a special limited edition figure last year, Sun-Man immediately sold out within minutes, showing the passion of fans for the hero. Under this partnership licensing agreement, Mattel is granted the right to produce Sun-Man from The Rulers of the Sun collection. Olmec Toys and Yla Eason retain all rights to the Sun-Man property. Mattel’s purpose across all franchises has been to empower the next generation to explore the wonder of childhood and reach their full potential. As a part of this commitment, the company will continue to find ways that our content and toys can better represent the diverse world kids live in today.
Masters of the Universe was first introduced to the world in 1982 through a line of action figures that quickly became a $2B franchise across toys and consumer products, solidifying the franchise’s role as a pop culture fixture in the eighties. The line consisted of eight core characters – He-Man™, Man-At-Arms™, Stratos™, Teela™, Beast Man™, Mer-Man™, Skeletor™ and Zodac™, that continues to expand. From the beginning, the brand was built upon the message of becoming the best version of yourself. Reimagined and reintroduced as a complete 360 franchise with multiple toy lines, digital games, publishing titles, sold-out global collaborations and critically-acclaimed animated content on Netflix, the Masters of the Universe franchise is celebrating its 40th anniversary in 2022.
Masters of the Universe Origins Sun-Man is available today for preorder on Amazon.com, Target.com and Walmart.com.
About Masters Of The Universe Origins
It’s an exciting time to be a Masters of the Universe® fan! For longtime fans and for a new generation of kids who love acti
He-Man® and the Masters of the Universe® Continues Expansion of Action Figure Line as Sun-Man™ Arrives at Global Retailers
Black, Latino and Asian Characters Join Iconic Toy Line
as it Celebrates its 40th Anniversary
EL SEGUNDO, Calif., — February 1, 2022 — Mattel, Inc. (NASDAQ: MAT) announced today that the Rulers of the Sun, with its multicultural Black, Latino and Asian characters, will be joining the Masters of the Universe Origins™ line in 2022. The first hero to join He-Man is Sun-Man, one of the pioneering Black action figures, available for preorder today and arriving on shelves around the globe this Spring. As the 40th anniversary of He-Man and the Masters of the Universe kicks off in 2022, Sun-Man and the Rulers of the Sun bring He-Man new, powerful partners in his battle against evil.
The Rulers of the Sun line will be joining the Masters of the Universe across multiple toy lines, including Masters of the Universe Origins, inspired by the original toys from the 1980s, and the new Masters of the Universe: Masterverse which celebrates the evolution of the franchise. Along with Sun-Man, upcoming allies include Digitino™, a Latino computer wizard and Space Sumo™, an Asian telekinetic ninja. Together they fight for justice against their nemesis, the evil Pig-Head™, a devious and spiteful lord who spreads fear and despair around the world.
Created in 1985 by Yla Eason, inspired by her son, who feared he could never be a superhero because of the color of his skin, Sun-Man was a groundbreaking character for Black children and superhero fans alike, who saw a hero who looked like them and whose superpower was actually drawn from the organic connection between his skin-color and the power of the sun.
“When I originally created the character of Sun-Man, it was to show my son that heroes come in all skin colors,” said Yla Eason, creator of Sun-Man and the Rulers of the Sun. “Partnering with Mattel has been an honor, bringing this full circle and making it possible for a new generation of kids around the world to see themselves represented in their toys with the powerful portrayal of Sun-Man and his friends.”
“This job requires one to be a bit of a toy historian, and I always knew of the existence of Sun-Man, and of the high prices that vintage examples would go for in the Masters of the Universe collecting community. Even knowing that, it was only a couple of years ago that I came across Yla’s story, and it really resonated with me as another black toymaker,” said Ed Duncan, SVP – Action Figures, Games and Plush Design, & Inventor Relations at Mattel. “Sun-Man was a carefully crafted toy, designed to add something valuable to Masters of the Universe play back in the 1980s… the value of diversity. That value has only increased with time. Seeing people like yourself represented as strong powerful heroes is something black children were frequently denied through the years. Characters like Sun-Man and the Rulers of the Sun are a great step in the right direction.”
Previously released through Mattel Creations as a special limited edition figure last year, Sun-Man immediately sold out within minutes, showing the passion of fans for the hero. Under this partnership licensing agreement, Mattel is granted the right to produce Sun-Man from The Rulers of the Sun collection. Olmec Toys and Yla Eason retain all rights to the Sun-Man property. Mattel’s purpose across all franchises has been to empower the next generation to explore the wonder of childhood and reach their full potential. As a part of this commitment, the company will continue to find ways that our content and toys can better represent the diverse world kids live in today.
Masters of the Universe was first introduced to the world in 1982 through a line of action figures that quickly became a $2B franchise across toys and consumer products, solidifying the franchise’s role as a pop culture fixture in the eighties. The line consisted of eight core characters – He-Man™, Man-At-Arms™, Stratos™, Teela™, Beast Man™, Mer-Man™, Skeletor™ and Zodac™, that continues to expand. From the beginning, the brand was built upon the message of becoming the best version of yourself. Reimagined and reintroduced as a complete 360 franchise with multiple toy lines, digital games, publishing titles, sold-out global collaborations and critically-acclaimed animated content on Netflix, the Masters of the Universe franchise is celebrating its 40th anniversary in 2022.
Masters of the Universe Origins Sun-Man is available today for preorder on Amazon.com, Target.com and Walmart.com.
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