ZURU SETS THE TABLE FOR THE ULTIMATE PAR-TEA WITH ITTY BITTY PRETTYS TEA PARTY SURPRISE
New Brand Dishes Out Collectibility and Surprise Unboxing, Takes Traditional Play To New Heights, Encourages Inclusivity and Kindness
Celebrate During World Tea Party Day August 8
LOS ANGELES (July 13, 2020) – ZURU, the award-winning toy company, places inclusivity and kindness at the heart of Itty Bitty Prettys™ Tea Party Surprise, a modern take on traditional tea party and doll play combined with the highly sought after surprise and collectibility factor. From punk rockers, unicorn princesses and classic ballerinas, Itty Bitty Prettys are a squad of collectible fashion-forward, tea-loving, friendship-fostering characters of all backgrounds that come together for the ultimate par-tea.
“We’ve brought together the best ingredients for Itty Bitty Prettys Tea Party Surprise and added a 21st-century upgrade: dress up and classic role-play, collectibility and swapping, rich unboxing, and a craft and creative experience,” said Adam Woods, Creative Director, ZURU. “Our Itty Bitty Pretty collectible dolls are designed to be fashion-forward and inspire individuality and inclusiveness. At its core, Itty Bitty Prettys brings together people of all backgrounds for a cup of tea, friendship and fun.”
ZURU is hosting a big reveal of Itty Bitty Prettys on Walmart.com today and then the Giant and Little Tea Cup will be available at Walmart stores later this month. In August the brand will be found at Target, Amazon and other retailers. The launch all builds towards the Itty Bitty Prettys World Tea Party on Saturday August 8th where kids and families everywhere are encouraged to join the celebration of friendship, fun and fashion. During the first-ever Itty Bitty Prettys World Tea Party, YouTube and TikTok influencers around the world will celebrate inclusivity, encourage kindness, discover Itty Bitty Prettys surprises, share tea party ideas and more. Follow ZURU social media channels including Instagram and YouTube, as well as ittiybittyprettys.com for details.
The Itty Bitty Prettys range includes thirteen stylish Itty Bittys, plus one super rare Royal Tea doll, each touting a distinct, modern party-prowess bring the latest fashion and swapability factor to the par-tea. A complete party-in-a-cup, Itty Bitty Prettys Tea Party Surprise includes surprise magic tea bags and fizzing sugar cubes that, when mixed with water reveal jewelry, accessories and other surprise necessities to help dress and style an Itty Bitty Prettys dolls and host a party! The layers of fun also include compounds that allow for molding and making treats, working teacups and saucers, and more.
The Itty Bitty Prettys Giant Teacup Playset includes everything one needs to host the most epic tea party. Available in two surprise friendship themes each with two dolls, the respective themed playset features more than 25 surprises including a convertible table, spoon, working teacup and teapot, stylish accessories including shoes and jewelry, two Itty Bitty pets, dissolvable tea bags, fizzing ‘sugar’ cubes and more. Four dolls plus a rare Itty bitty Pretty can be found in the The Giant Teacup Playset. Designed for ages 4+, Itty Bitty Pretty Little Tea Cups will be available for $29.99
Itty Bitty Prettys Little Tea Cup features 12 surprises and eight fabulous dolls to collect. The Little Tea Cup includes a working teacup, a saucer that also serves as a doll stand, an Itty Pretty doll, a swapable doll outfit and a set of stylish accessories including shoes, jewelry, eyewear and more. Additional tea party must-haves include a magic teaba, fizzing cube, cotton candy dough and more. Designed for ages 4+, Itty Bitty Prettys Little Tea Cups will be available for $9.99