Snapcreative has sent us images from all their up and coming summer movie items
Snap Creative and their in- theatre division Snapco are telling a new type of Toy Story this summer with the release of five major collectible promotional toy programs at movie theaters worldwide for the top summer blockbusters. Their expansive licensed portfolio for kids and ultra-fans are rolling out all summer long for the hottest summer releases that have an estimated box office of over $3B, including Dreamworks’ How to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy and Paramount and Nickelodeon’s Teenage Mutant Ninja Turtles.
“These programs are an innovative way for studios to extend brands and reach fans of toy collectibles, especially in the wake of shrinking shelf space for action figures at many retailers,” states Bill Howard, CEO of Snap Creative. “These in-theater collectibles are an extremely effective sales and marketing tool for studios and exhibitors alike. On average, there’s a 20% lift in sales for the branded collectibles and popcorn “speed-packs” compared to the non-branded popcorn packages. We also had a hugely successful program for the Disney hit Frozen earlier this year. These packs help audiences connect with brands on a whole new level.”
Snap Creative’s summer releases started with toys and speed packs based on the highly anticipated How to Train Your Dragon 2 that opened in theaters on June 13th, followed by Transformers which opened this past weekend. For those and Planes July 18th, Guardians August 1st and Turtles August 8th, movie-going fans can collect 2 or 3 different highly detailed figures and/or keychains for each phenomenal feature, along with reusable cups and popcorn packs. Millions of collectible packages will be available in some of the largest theatre chains worldwide in the United States, China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.
Top studio players are taking advantage of reaching customers in a whole new way via these promotions. And with collectible play patterns included in these promotional packs, in essence, a new toy aisle is being created in theatres right before our eyes.
With an estimated $50 Million in collectible pack concession sales, in over a dozen countries worldwide, Snap collaborates on 15 theatrical promotional packages with studios and exhibitors each year. Already this year, Snap created several highly sought-after promotional concessions programs for The Amazing Spider Man 2, Captain America: The Winter Soldier, Frozen and more.
If you haven’t seen my review of Snaps how to train your Dragon two movie theater items check out review below.
We hope you guys jump on these items asap.
About Snap Creative
With offices in Los Angeles and Hong Kong, Snap Creative is a full-service provider of unique licensed promotional and collectible consumer products. From concept development to finished goods, Snap Creative has been integrating innovative design and engineering to craft high quality and clever premium products for almost 20 years. They are leaders in capturing the distinct personalities of each program and are a go-to partner for many of the world’s largest entertainment companies, including Disney, Marvel, Pixar Studios, Sony, Paramount Pictures, Warner Bros., Universal, DreamWorks, 20th Century Fox, and more.
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