Transformers Takeover SXSWi Mashable House to Launch TRANSFORMERS: EARTH WARS Mobile Game

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Transformers at SXSWi

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The brand partnered with the Mashable House to spread the word about the Spring launch of TRANSFORMERS: EARTH WARS, a new real-time strategy combat game which fans can pre-register for now to receive a free character when the game launches. The week also marked the official launch of Optimus Prime’s Snapchat (handle: optimusprime)!

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As part of the action, Hasbro’s Transformers brought along a 10-ft tall,

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fully functional Bumblebee transformer that visitors had a blast taking photos with. Bumblebee was also in attendance for the TRANFORMERS PARTY on Saturday, March 12, where attendees drank custom cocktails like The Marg-a-tron and Bumblee-tini and rocked out to an exclusive live performance by Mount Holly, who performed their new title track Roll Out from the upcoming Transformers-inspired studio album Roll Out.

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@MountHollyBand

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