Transformers Takeover SXSWi Mashable House to Launch TRANSFORMERS: EARTH WARS Mobile Game

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Transformers at SXSWi

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The brand partnered with the Mashable House to spread the word about the Spring launch of TRANSFORMERS: EARTH WARS, a new real-time strategy combat game which fans can pre-register for now to receive a free character when the game launches. The week also marked the official launch of Optimus Prime’s Snapchat (handle: optimusprime)!

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As part of the action, Hasbro’s Transformers brought along a 10-ft tall,

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fully functional Bumblebee transformer that visitors had a blast taking photos with. Bumblebee was also in attendance for the TRANFORMERS PARTY on Saturday, March 12, where attendees drank custom cocktails like The Marg-a-tron and Bumblee-tini and rocked out to an exclusive live performance by Mount Holly, who performed their new title track Roll Out from the upcoming Transformers-inspired studio album Roll Out.

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@MountHollyBand

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Author: Rob

The co-creator of Alternative Mindz ent. with my wife Crystal Alternative Mindz has been around since circa 1994 we have gone through so many changes over the years but thanks to Shakil and Billy we are closer to our goal.